3D asset visualization and management platform Hexa has officially announced that they have raised $20.5 million during a Series A funding round from Point72 Ventures, Samurai Incubate, Sarona Partners and HTC.
Hexa CEO and co-founder Yehiel Atias says that the funds will be utilized for product development and expanded customer acquisition efforts well into the 2023 year. Atias co-launched Hexa with Ran Buchnik and Jonathan Clark.
“The new funding will be used to support our existing customer expansion and keep up with the flow of new customers that are being onboarded. We conducted an early round due to tripling our customer base in 2023,” Atias said, according to TechCrunch.
“With a combination of AI-powered technology and human artistry, Hexa can help brands and retailers to create, manage and distribute 3D models that can be used for a variety of use cases, including 3D models, AR experiences, lifestyle photos, 360-degree views and promotional videos,” Atias said. “The major value for our client is that they gain the ability to scale quality 3D projects in a short amount of time. They also can manage and assess the impact of their 3D content through our platform.”
“Since we need to comply with the clients’ server requirements and verify our 3D assets are identical to the source imagery we’ve been provided, a lot of manpower needs to be invested to answer the scale of Hexa’s production,” Clark said, per the report. “A lot of effort has been done to solve this aspect, as well, and today, Hexa is able to align the 3D asset with the source imagery and thus ensure the asset complies at a pixel and voxel level.”
“Our main competition is animation and graphics studios that use a manual and outdated tech stack,” Atias said. “Much like the gaming industry, the 3D and e-commerce space enjoyed a strong tailwind, becoming a must-have for any organization … Hundreds of millions of users use our technology and engage with our content on a daily basis.”